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Marketing — AI Skill

Product descriptionwriter.

Generate compelling, on-brand product descriptions that balance creative appeal with the technical accuracy buyers and compliance teams need.

Works withClaudeChatGPTGemini

Use this skill

Copy the prompt and paste it into Claude, ChatGPT, or any AI assistant as a system prompt or custom instruction.

What this skill does

Turns a product spec sheet into polished, on-brand copy. Give it the garment name, materials, fit notes, and design details — it writes descriptions that read like a real person wrote them.

Calibrated to avoid the most common AI copy failures: clichés ("timeless", "versatile"), hollow superlatives ("exceptional quality"), and useless CTAs ("perfect for any occasion").

When to use it

  • Launching a new season's collection and writing descriptions for 50+ SKUs
  • Building a DTC website without a copywriter on staff
  • Filling product data for marketplace listings (Zalando, ASOS, About You) that require structured descriptions

How to use it

  1. 1.Copy the prompt using the button above
  2. 2.Open Claude, ChatGPT, or Gemini and start a new conversation
  3. 3.Paste the prompt as the first message, or add it as a custom system instruction
  4. 4.In your next message, paste the product spec for the garment you want described

Refine the output by specifying tone adjustments ("more understated"), word count, or specific details to emphasise.

Include in your product spec:

  • Garment name and category
  • Fibre composition with exact percentages
  • Fit description (relaxed, slim, oversized, true-to-size)
  • Key design details (closures, pockets, construction)
  • Care instructions
  • Target customer or brand tone

Example

Input: Women's merino crew neck. 100% fine merino wool. Relaxed fit, true to size. Ribbed cuffs and hem. Available in four neutrals: ecru, slate, bark, midnight.

Output: A merino crew that earns its place in regular rotation. The ribbed construction at the cuffs and hem keeps the shape clean over time, and 100% fine merino means it works without a layer underneath when the temperature drops. Relaxed through the body — not oversized. Available in four neutrals that sit well against both light and dark palettes. Machine wash cold, lay flat to dry.